The ANIMAJ Playbook
Evaluate expansion potential
While rigorously analyzing market trends and channel data, our team discusses development ideas with content creators to fully grasp their expansion potential.
Because we invest significant financial and human resources in the creations we back, we must be convinced that we share common values and can grow the brand exponentially.
Define a common strategy
Following the acquisition of a channel, we put the brand through a detailed review process to position it for rapid success.
Our internal experts work alongside our external partners on distribution strategy, localization for internationalization and a marketing plan, as well as licensing and merchandising opportunities.
Creators can continue to focus on their universes,
characters and stories, while ANIMAJ experts
focus on expansion, always in partnership
Identify actionable insights from data analysis
Our data-science team will work to identify optimization levers.
Evaluating audience demographics and consumption habits will help:
- Tailor content to create leading IPs
- Optimize distribution schedules
- Fill audience gaps
Apply the ANIMAJ playbook
The ANIMAJ approach is to increase value with zero disruption to the creative process.
Our strategy includes:
- Distribution: scaling distribution channels across 30+ platforms
- Internationalization: high expertise at localizing content (post-production editing of content to fit local market)
- New revenue streams: build new avenues via music, licensing and merchandising
Explore further upsides
Multiple other opportunities to be discussed with creators, including new productions and spin-off creations based on data analytics, leveraging existing audiences