We grow your brand into a global franchise

Our passion is to create the inspiring and engaging stories children love. We leverage our expertise and capabilities to transform some of the Internet’s high-potential creations into leading brands.

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The ANIMAJ Playbook

1

Evaluate expansion potential

While rigorously analyzing market trends and channel data, our team discusses development ideas with content creators to fully grasp their expansion potential.

Because we invest significant financial and human resources in the creations we back, we must be convinced that we share common values and can grow the brand exponentially.

2

Define a common strategy

Following the acquisition of a channel, we put the brand through a detailed review process to position it for rapid success.

Our internal experts work alongside our external partners on distribution strategy, localization for internationalization and a marketing plan, as well as licensing and merchandising opportunities.

Creators can continue to focus on their universes,
characters and stories, while ANIMAJ experts
 focus on expansion, always in partnership
with creators.

3

 Identify actionable insights  from data analysis

Our data-science team will work to identify optimization levers.

Evaluating audience demographics and consumption habits will help:
- Tailor content to create leading IPs

- Optimize distribution schedules

- Fill audience gaps

4

Apply the ANIMAJ playbook

The ANIMAJ approach is to increase value with zero disruption to the creative process.

Our strategy includes:
- Distribution: scaling distribution channels across 30+ platforms

- Internationalization: high expertise at localizing content (post-production editing of content to fit local market)

- New revenue streams: build new avenues via music, licensing and merchandising

5

Explore further upsides


Multiple other opportunities to be discussed with creators, including new productions and spin-off creations based on data analytics, leveraging existing audiences

Ready to grow your audience?

Let’s talk about how we can work together

Get in touch