ABOUT US

Animaj is a next-generation media company that brings first-class and inspiring brands to kids and families worldwide. We acquire and turn iconic kids’ IPs into global franchises using an AI-driven, digital-first, and multi-platform approach.

Animaj now attracts the 5th largest digital kids' audience worldwide.

19B+

VIEWS / YEAR
ON YOUTUBE

243M

YOUTUBE SUBSCRIBERS

45+

INDUSTRY
AWARDS

100M+

MOBILE APP DOWNLOADS

OUR ViSiON

Pioneer the next era of global kid's media.
We want to create the global franchises of tomorrow by leveraging the flywheel effect designed for this new digital-first and multi-platform era.

OUR VALUES

Unleashing potentials, fueling passions, developing life skills. Through our content and culture, we cultivate exploration, celebrate unique perspectives, and support continuous growth.
Always youthful, always growing.

We uphold ethical standards, transparency, and honesty in all aspects of our business, fostering trust with kids, parents, and partners.

We don’t just tell stories; we echo the hopes, dreams, and experiences of children and families. Every voice counts, every dream sparks.
We listen, we understand, we respond.

We relentlessly push the boundaries of innovation and deliver only the highest-quality and transformative stories that engage, educate, and enrich the world’s most curious minds. In every step, every action, we aim for nothing less than excellence

OWN YOUR GROWTH

NO ROOM FOR GREY

We uphold ethical standards, transparency, and honesty in all aspects of our business, fostering trust with kids, parents, and partners.

NO MONOLOGUES, ONLY DIALOGUES

We don’t just tell stories; we echo the hopes, dreams, and experiences of children and families. Every voice counts, every dream sparks.
We listen, we understand, we respond.

FROM GOOD TO GREAT

If a goal feels reasonable, it's already too small.™

At Animaj, we don't set objectives to feel good.
We set them to force breakthroughs.
Some ideas will work, some won't.
Making mistakes is not a problem here, never trying is.

Illustration Good enough is not good enough until it's great.

Good enough is not good enough until it's great.

We don't optimize for "good enough."
Because good enough is not good enough until it's great.
We don’t play safe, we care deeply about the outcome and refuse to settle.

You care → you speak → you act.

We care about what we build because we're all in this together. That's why speaking up here is not an option. Silence leads to inertia and inertia always ends in mediocrity. You care, you speak, you act.

Illustration You care, you speak, you act.

Speed beats consensus.

Decisions belong to the people closest to the action. We move quickly, even when we don't have all the answers yet. If you're wrong, we'll fix it together. Just ask for forgiveness, not for permission :)

With new advances in technology disrupting our lives, and media consumption evolving at an unprecedented pace, we are, as many parents, startled by the flood of underbelly kids content populating the world’s most popular digital platforms. This collective concern was a turning point, the spark that ignited a transformative idea; the idea that eventually blossomed into Animaj.

At Animaj, we believe our children deserve more than a flow of monotonous and cookie-cutter content. The existing model suffers from a slow production process; failing to address what truly resonates with kids, locally as well as culturally. It no longer aligns with our fast-paced and interconnected reality.

We are committed to forging a new path - one that transcends current limitations and propels the industry into a more innovative and creative future.

We think it is time to pen a fresh narrative and push through the next big revolution in the industry. Embracing the momentum of the digital shift and the power of groundbreaking technologies, we’re shaping a future where content creation, distribution, and engagement take on new, exciting forms.

Driven by data, our storytelling doesn’t just speak - it resonates, finding its way into the hearts and minds of our vibrant young audience. Leveraging AI, we're spearheading digital-first, cross-platform and dynamic production, weaving narratives that traverse boundaries, uniting, captivating, and celebrating the diversity of their lives.
Content shouldn't simply entertain; it should transform. We believe stories should spark curiosity, fuel imagination, and ignite a thirst for knowledge. We see children not as passive viewers, but as vibrant explorers, yearning for experiences that engage, educate, and inspire.

Together, let's color the world with vibrant tone, enriched by diverse and bold stories.

This is more than a vision— it's a revolution in motion. This is the future we're relentlessly crafting. And we've already begun.

OUR STORY

may 2022

Animaj is founded to fill the striking need for enriching and high-quality content for children in an increasingly digitized and fast-paced world.

NOV 2022

Series A is closed. Animaj has raised €100M in debt and equity, with Left Lane Capital as a lead investor.

june 2023

Animaj acquires Pocoyo, a heritage multi-awarded preschool brand, with the ambition to turn its enduring success in Spain and LATAM into a global franchise.

AUG 2022

Animaj acquires 2 successful digital-native IPs (born on YouTube) with the objective of turning them into global franchises.

APRIL 2023

The 1st episode of Kidibli is launched with the mission to expand the IP’s reach beyond the confines of YouTube.

OCtober 2025

Animaj allies with Studio 100 International on Maya the Bee, Europe’s beloved preschool icon, with the ambition to expand her 50-year legacy into a global, digital-first franchise.