ABOUT US

Animaj is a next-generation media company building global kids' franchises through a proprietary AI-powered, digital-first model.

Its portfolio spans iconic brands such as Pocoyo and Maya the Bee, while developing the next generation of original franchises designed for the digital era.

Reaching over 240 million children monthly and generating more than 22 billion views per year, Animaj combines human creativity, Audience Intelligence™ and AI-powered production to build stories that travel across platforms, cultures and generations.

Backed by partners including the Google AI Futures Fund and Disney Accelerator, Animaj is pioneering a new category of studios where creators lead, data informs creation, AI accelerates production, and distribution is built in from day one.

22B+

VIEWS / YEAR
ON YOUTUBE

243M

YOUTUBE SUBSCRIBERS

45+

INDUSTRY
AWARDS

100M+

MOBILE APP DOWNLOADS

OUR ViSiON

Pioneer the next era of children's entertainment.
‍
We believe the future of children's entertainment should be creator-led, culturally rooted, and built for children first—not algorithms.

By combining human creativity, Audience Intelligence™, proprietary AI, and distribution by design, we build franchises that transcend platforms, cultures, and generations.

From iconic brands to original creations, our ambition is simple: create the characters children grow up with—and one day share with their own children.

Local stories. Global franchises.

OUR VALUES

At Animaj, we don't set objectives to feel good. We set them to force breakthroughs.
‍
That means trying things we've never done before. It means getting things wrong sometimes. It means learning as we grow.

Making mistakes is not a problem here. Never trying is.

We don't optimize for "good enough."

We push until it's great; because good enough is not good enough until it's great.

We care a lot about what we build because we're all in this together.

We fail and win together.

‍That's why speaking up here is not an option. Because silence leads to inertia. And inertia always ends in mediocrity.

Decisions don't belong to the top. They belong to the people closest to the action.

We move quickly, even when we don't have all the answers yet.

If you have context, take the decision.If you're wrong, we'll fix it together.

‍Just ask for forgiveness, not for permission :)

Opinions are cheap. Narratives are comforting. Data is ruthless.

‍At Animaj, data is not decoration to make us look smart and not a post-rationalization tool.

It exists to kill weak ideas early so the best ones can survive and evolve.

We start with ideas and intuition. Then we test them. Then we learn and improve.

IF A GOAL FEELS REASONABLE, IT'S ALREADY TOO SMALL

At Animaj, we don't set objectives to feel good. We set them to force breakthroughs.
That means trying things we've never done before. It means getting things wrong sometimes. It means learning as we grow.
Making mistakes is not a problem here. Never trying is.

GOOD ENOUGH IS NOT GOOD ENOUGH UNTIL IT'S GREAT

We don't optimize for "good enough."
We push until it's great; because good enough is not good enough until it's great.

YOU CARE → YOU SPEAK → YOU ACT

We care a lot about what we build because we're all in this together.
We fail and win together.
‍That's why speaking up here is not an option. Because silence leads to inertia. And inertia always ends in mediocrity.

SPEED BEATS CONSENSUS

Decisions don't belong to the top. They belong to the people closest to the action.
We move quickly, even when we don't have all the answers yet.
If you have context, take the decision.If you're wrong, we'll fix it together.
‍Just ask for forgiveness, not for permission :)

Data doesn't lie

Opinions are cheap. Narratives are comforting. Data is ruthless.
At Animaj, data is not decoration to make us look smart and not a post-rationalization tool.
It exists to kill weak ideas early so the best ones can survive and evolve.
We start with ideas and intuition. Then we test them. Then we learn and improve.