This collaboration amplifies the reach of Animaj’s iconic catalogues, including Pocoyo and Maya the Bee, while retaining 100% ownership of its intellectual property.
At Animaj, we believe our children deserve more than a flow of monotonous content. We are committed to forging a new path—one that transcends current limitations and propels the industry into a more innovative future. Central to this revolution is the understanding that music is often the "first handshake" between a child and a character.
We are thrilled to announce a global music partnership with Magic Star (the kids and family division of Sony Music’s The Orchard) and Sony Music Publishing. This strategic alliance is designed to scale the commercial impact of our iconic music catalogues, including Pocoyo, Maya the Bee, HeyKids, and Super Sema while ensuring Animaj retains 100% ownership of its intellectual property.
Music as a Daily-Use Format
In the new digital-first era, content shouldn’t simply entertain; it should transform. Kids’ and family music is a daily-use format, accompanying young explorers from the breakfast table to the classroom. By leveraging these audio touchpoints, we reinforce our "flywheel" effect, where music plays a central role in audience engagement, storytelling, and brand extensions.
Music is one of the ways our characters live with families every day. With Magic Star’s distribution capabilities and Sony Music Publishing’s expertise, we’re expanding these connections everywhere in the world, while keeping our catalogue and creative direction fully anchored at Animaj. It's the model we believe wins in the long-term: IP-led, strategically partnered, locally and culturally relevant, with a global ambition.
— Gregory Dray, Co-Founder of Animaj
Under the new partnership, we are leveraging the specialized expertise of two global powerhouses to manage our core portfolios: Magic Star will manage the global distribution of recordings and masters, delivering tailored audio strategies designed specifically for young audiences. And Sony Music Publishing will handle global music publishing for our songs and original compositions, unlocking new opportunities for our illustrious IP worldwide.
We’re thrilled to partner with a visionary company like Animaj across their diverse portfolio of established and emerging brands. With music at the core of Animaj’s creative identity, we look forward to leveraging our expertise to drive deeper consumer engagement through creative and forward-thinking audio strategies.
— Will Speer, Managing Director of Magic Star
We’re delighted to join forces with Animaj at this exciting moment as they continue to expand their global footprint. Our team looks forward to championing their catalogue of illustrious IP to help unlock new opportunities for their compositions worldwide.
— Rob Stratton, VP Visual & Media Rights, Sony Music Publishing UK
This partnership marks another milestone in our journey to build the global franchises of tomorrow. By combining our AI-empowered production with the global infrastructure of Sony and Magic Star, we are ensuring that our stories—and their soundtracks—resonate with children "everywhere, all at once".
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